Even as we live in a world where digital things are everywhere, the importance of things we can touch, like printed products, has stayed the same. If these printed things are high-quality, they can help a brand become more recognizable, leave a strong memory in people’s minds, and seriously increase sales. If your job is to buy and sell these printed products, buying the right items that people want can help you earn a lot more money and make your business grow bigger.
After decades of experience working with print brokers and resellers, ButterflyGP, a wholesale trade printer, has decided to put together a list of products that may help you increase your profits
Contents
How to Increase Your Profits as a Print Broker or Reseller
This guide aims to familiarize you with the five most effective print products that can significantly increase your profits. They include:
- Business Cards
- Brochures and Flyers
- Banners
- Decals
- Rigid Signs
By investing in these products, you can enhance your profitability to its full potential.
1. Business Cards
They might be tiny, but business cards pack a punch in the business community. In a way, they’re like tiny spokespersons for a brand, making a solid first impression that sticks. These little cards can open doors to new business chances, making them a crucial thing to spend money on for all kinds of businesses.
Why invest?
Even with all the new technology, business cards are still popular. They’re a cheap way for businesses to get noticed. This makes them a good item to sell for people in the print business since they bring a lot of profit.
How to maximize profits?
Include a lot of options such as the type of paper, the size, different designs, and finishes. Make sure to benefit from discounts when ordering in bulk, which lets you offer competitive prices to your customers while still keeping your profits high.
2. Brochures and Flyers
Even though brochures and flyers may seem old-fashioned in the age of digital marketing, they are still very effective for promoting businesses. They are especially useful for companies that want to provide a lot of information about their products or services in a short and visually appealing way.
Why invest?
Brochures and flyers are useful for all kinds of businesses, no matter their industry or size. They can be used for promoting events or launching new products, making them constantly in demand.
How to maximize profits?
To make your products stand out, offer design services. When you create personalized designs and add special finishes, customers will see them as more valuable. This means you can charge higher prices for them.
3. Banners
Banners are excellent tools for capturing attention at events, retail spaces, and public places. They translate into high visibility for brands.
Why invest?
Banners are a must-have for businesses looking to create an impact. For events, retail promotions, or brand awareness campaigns, they offer high utility value.
How to maximize profits?
To meet the different needs of customers, provide a range of materials, sizes, and customization options. You can also offer bundle deals or package services that include designing, printing, and delivery. This can create an additional source of profit for your business.
4. Decals
Decals are a great way to quickly catch people’s attention. Whether you put them on a wall, store window, or store floor, they turn those surfaces into marketing spaces that attract attention wherever they are placed.
Why invest?
Decals are a popular choice in both personal and business settings because they are versatile and affordable. They are durable, visually appealing, and provide great value for money as a marketing tool. That’s why many businesses prefer to use them.
How to maximize profits?
You can increase your profits by offering a wide range of customization options. This includes different sizes, shapes, materials, and design choices. There is a great potential for profitability by catering to businesses with vehicle fleets or multiple outlets.
5. Rigid Signs
Rigid signs are strong and noticeable because of their height and presence. They come in various forms like A-frames, yard signs, and large outdoor billboards. These signs give businesses a powerful visual presence that is hard for customers to ignore.
Why invest?
Rigid signs are designed to withstand harsh weather conditions, which makes them more durable and long-lasting. Outdoor advertising is a significant industry, and with the many types of rigid signs available, businesses are always looking to invest in them.
How to maximize profits?
In addition to creating top-notch rigid signs, it is beneficial to offer installation services. By doing so, you can become a one-stop shop for your clients’ signage requirements. This not only enhances convenience for your clients but also opens up additional revenue streams for your business.
Conclusion
As a print broker or reseller, increasing profits can be achieved by understanding your client’s needs and offering value-added services. It is important to continually diversify your offerings and stay aligned with the latest trends in print products. By investing in the top 5 print products and complementing them with personalized and efficient services, you can position your business for success and ensure long-term profitability.