The Essential Guide to Creating QR Codes on Business Cards

September 13, 2023July 13, 2024 Tips, All Posts, How Tos Leave a comment

In our dynamic print industry, we are well-versed in the need to stay abreast of emerging trends and groundbreaking technologies. One such phenomenon that has swiftly gained traction is creating a QR code on business cards. Integrating these binary barcodes in one’s business cards fosters a blend of tangible networking with a dose of digital […]

How to Improve Customer Reviews?

September 11, 2023February 3, 2025 Marketing & Advertising, All Posts, Marketing Strategy Leave a comment

In our increasingly digitized society, online reviews significantly shape consumers’ buying choices. Therefore, it’s critical for all businesses, irrespective of size, to gather customer reviews to foster trust, enhance their offerings, and maintain competitiveness. Despite this importance, attracting more reviews and successfully requesting a customer to provide feedback presents complex challenges. Hence, understanding how to […]

What Is the Difference Between Lamination and Varnish?

September 6, 2023July 13, 2024 Tips, All Posts, Pros and Cons Leave a comment

When it comes to print finishing techniques, two commonly used options are lamination and varnish. Both techniques can enhance the appearance and durability of printed materials, but they have distinct characteristics and applications. In this blog post, we will explore the differences between lamination and varnish, particularly focusing on UV varnish vs gloss lamination and […]

Top Business Review Sites: Enhancing Business Reputation in the Digital Marketplace

September 4, 2023November 19, 2023 Business & Branding, All Posts Leave a comment

Nowadays, businesses are increasingly thriving in a dynamic online landscape, and the significance of a strong online presence cannot be understated. Gaining public recognition and a positive online reputation are critical success factors. To navigate this competitive environment, business review sites are indispensable tools. They offer valuable insights and feedback, enabling businesses to enhance performance […]

Print Advertising: A Step-by-Step Guide

August 30, 2023July 13, 2024 Marketing & Advertising, Print Marketing Leave a comment

In our modern, digitally-focused world, the prominence of online marketing may lead us to underestimate the influence of print advertising. However, despite the surge of digital marketing, print advertising still offers significant value. It provides businesses with an effective medium to reach and captivate their intended audience. Leveraging the tangibility and tactile appeal of print, […]

Promoting Your Online Printing Business: A Comprehensive Guide

August 28, 2023February 3, 2025 Business & Branding, Marketing & Advertising, Marketing Strategy Leave a comment

In the fast-paced, ever-changing landscape of online printing, skillful promotion of your business plays an indispensable role in magnetizing customers, distinguishing your brand from the competition, and propelling your journey to success. Whether you’re at the commencement phase of your entrepreneurial journey or aiming to broaden your influence, owning a robust, well-strategized marketing plan for […]

Is Print Advertising Still Effective in 2023?

August 23, 2023February 3, 2025 Marketing & Advertising, All Posts, Print Marketing

In a world dominated by digital marketing, it’s easy to overlook the enduring power and effectiveness of print advertising. But the numbers don’t lie. According to Statista, print media ad expenditure in the United States will exceed 35 billion U.S. dollars in 2023, highlighting its continued relevance in today’s marketing landscape. Contrary to popular belief, […]

The Difference Between Gloss and Matte Paper Finishing

August 21, 2023July 7, 2024 Tips, All Posts, Pros and Cons Leave a comment

In the print industry, you’ll often encounter two types of paper finishing: glossy and matte. Each one has its unique characteristics and is better suited for different projects, depending on the desired effect and the printing application. In this post, we’ll explore matte and glossy paper finishes, comparing their pros and cons, and advising on […]

What Does Business-to-Business (B2B) Mean?

August 19, 2023July 7, 2024 Business & Branding, All Posts Leave a comment

In the rapidly progressing landscapes of business and commerce, the interpretation of frequently used terminologies becomes crucial to maintain pace. Consequently, the term B2B commonly emerges in business conversations, giving rise to queries like “What does B2B mean?” and “What is the meaning of B2B sales?” To simplify these queries, B2B represents “Business-to-Business”. This involves […]

Exploring B2B Marketing Strategies of 2023: A Comprehensive Overview

August 15, 2023July 7, 2024 Marketing & Advertising, All Posts, Marketing Strategy Leave a comment

Immerse yourself in the future of Business-to-Business (B2B) marketing. In 2023, B2B advertising has transformed due to technological advancements and evolving customer behaviours. Without further ado, let’s delve into the top ten B2B marketing tactics projected to garner prominence this year. 10 Best Marketing Strategies for Business-to-Business (B2B) B2B marketing strategies focus on designing and […]