This article explores the impact of outdoor signs as a tool for promoting a brand. There’s a buffet of sign options available to you, which enables you to pick the most striking design that aligns with your brand’s image. This document highlights seven types of outdoor signs that can grab attention and create a lasting impression of your brand in the minds of your audience.
Contents
7 Outdoor Business Sign Ideas to Make Your Brand Stand Out
Before diving into the details, let’s not forget that every outdoor sign showcases the essence of your brand. The right sign not only increases brand visibility but effectively communicates your message and highlights your offerings. Carry your unique brand image and the uniformity of your branding elements across the signs to create a cohesive brand experience. The signage ideas for business which could help you include
- Banners
- A-Frame Signs
- Feather Flags
- Window Clings and Graphics
- Illuminated Signs
- Yard Signs
- Pole Banners
Banners
Banners are cost-effective and versatile options for outdoor signs. Their large size makes them visible from afar, making them ideal for showcasing promotional messages or information about your brand. They can be made from tough materials like vinyl or fabric to withstand outside conditions.
Tips for using yard signs:
- Choose high-quality materials that can stand the test of weather changes.
- Use bold and vivid colours and ensure the images are clear enough to be seen.
- Make sure your message is to the point and easy to read.
Read More: Tips for Designing an Effective Banner
A-Frame Signs
These signs are easy to move around and set up, and they’re great for drawing attention to specific areas. A-frame signs provide a two-way display, doubling your message reach. They are perfect for advertising daily specials, and sales, or for guiding prospective customers to your business location.
Tips for Using A-Frame Signs:
- Invest in strong materials to ensure the sign lasts long and retains its shape.
- Keep the display content fresh and engaging.
- Make sure the text is big enough to easily read.
Feather Flags
Known for their height and gentle waving motion, feather flags never fail to attract people’s attention. They are ideal for brand promotion at outside events like carnivals and can be customized to suit various sizes, forms, and colours to match your brand’s unique style.
Tips for using feather flags:
- Choose the right size and shape based on your location and the visual impact you want.
- Design with your brand’s identity and colour scheme in mind.
- Use light materials to enhance the gentle wave of the flag in the wind.
Window Clings and Graphics
These enable you to use your storefront windows creatively to display your brand and promotional messages. You can customize these signs in a way that covers your entire storefront or even smaller parts of the window for more targeted messaging.
Tips for using window clings and graphics:
- Keep the design clean and avoid overcrowding with too many images and distractions.
- Use contrasting colours to enhance visibility from afar.
- Change the graphics frequently to keep your storefront interesting.
Illuminated Signs
These are lights that draw immediate notice to your brand, especially during dusk and dawn. They come in different forms, from neon to LED and lightbox signs, providing visibility throughout the day and night.
Tips for using illuminated signs:
- Be aware of your surroundings and place the signs strategically for maximum visibility.
- Carry out regular checks and maintenance to ensure the lighting system works well.
- Maintain a sharp design with a balanced contrast for best visibility.
Yard Signs
Yard signs are simple yet potent outdoor sign options. They are typically crafted from tough materials like corrugated plastic, making them weather-resistant and affordable. They offer a fantastic avenue for home-based businesses, real estate agencies, or service providers to advertise their brands.
Tips for using yard signs:
- Choose simple and bold designs that are visible from afar.
- Switch up messages from time to time to keep the promotions engaging.
- Position the signs in places with high foot or vehicle traffic.
Pole Banners
These are common outdoor signs that can be fixed onto light posts, utility poles, or the sides of buildings. They’re excellent for capturing the attention of pedestrians and drivers. Being vertical in format, they’re especially impactful in busy city settings or crowded areas.
Tips for using pole banners:
- Look for durable and weather-proof materials.
- Consider using double-faced pole banners to reach a wider audience.
- Position them strategically for better visibility and impact.
Conclusion
In summary, intelligent use of outdoor signs can considerably promote your brand’s visibility and reach. By incorporating one or more of these sign options and keeping in mind the suggested tips, you can use outdoor advertising effectively to make your brand stick in people’s minds and draw in new clients. So, don’t wait, order wholesale printing products from ButterflyGP and start using outdoor advertising strategies and boost your business to grow fast.